The Social Media Engagement Index (SMEI) from G4H is the definitive benchmark for evaluating a B2B company’s effectiveness at engaging its most valuable customers across social media touchpoints. Far more insightful than generalized metrics centered on likes, followers and shares, our SMEI employs proprietary algorithms, machine learning and expert audits to analyze the areas that matter most for business decision-makers.

We assess thought leadership positioning, content relevance for commercial interests, responsiveness and meaningfulness of customer interactions, visual brand representation tailored to business preferences, and overall ability to build trust and mindshare competitive against an industry’s top players. This produces an index score from 0-100, validated to correlate with B2B sales influence. Monitoring your SMEI over time, and measuring against peers, definitively reveals who leads at capturing premium customer attention during research and vetting stages – where winning makes the greatest revenue impact.

The G4H Customer Engagement Index (CEI) enables companies to accurately gauge how well they are engaging prospective buyers across multiple channels and content types. While showcasing products is important, our proprietary methodology emphasizes responsiveness to customer needs and interests. We evaluate not only website and social media presences, but supplementary content that educates and guides decisions.

Expert audits backtesting against customer surveys determines a 0-100 CEI score. This quantifies the crucial balance between product-centric information and customer-centric engagement. We identify specific areas where alignment with customer requirements may be improved through more interactivity, valuable insights, willingness to listen, and thoughtful content tailoring. Monitoring your dynamic CEI against competitors spotlights engagement gaps before they impact deals. Our actionable and unbiased CEI assessments amplify customer voices to perfect outward-facing positioning.

The G4H Product Portfolio Balance (PPB) index evaluates how well a company’s product lineup achieves an optimal equilibrium between relying on current bestsellers versus integrating innovative offerings. Many firms struggle to shift focus beyond narrowly pushing existing products that have brought past success. Yet markets evolve quickly, and customers desire continuous value enhancement.

Our expert audits weigh the pace of new product introduction against sales data to determine a 0-100 PPB score reflecting alignment with growth-optimized industry benchmarks. The index reveals specific portfolio gaps, quantify missed opportunities within shifting customer requirements, and pinpoints where rebalancing is required to fuel expansion.

Monitoring your dynamic PPB against peers spotlights leaders and laggards in innovating amid changing market landscapes. Our independent PPB assessments help companies maintain an outside-in perspective on portfolio strategy rather than internal-looking product managers defining direction. Comparing scores over time and against top performers shows who wins at balancing the present and future.

The G4H Market Expansion Index (MEI) evaluates the balance within a company’s sales approach between simply fulfilling current customer orders versus proactively developing new market territories and opportunities. Many organizations become complacent with reactive activities as long as revenue quotas are hit. Yet the most ambitious, growth-oriented firms also carve out resources specifically for expanding reach.

Our expert analysis weighs sales activities across the spectrum from account management to prospecting, event presence to territory development, measuring against benchmarks optimized for expansion. This produces a MEI score from 0-100 that quantifies a company’s balance between harvesting existing markets and planting seeds for new horizons.

The MEI reveals specific gaps in expansion activities compared to industry leaders, while highlighting standout groups within sales teams that serve as internal best practice examples. Monitoring scores over time and against competitors shows who wins at creating a culture and system focused on driving perpetual growth rather than status quo revenue collection. Our MEI delivers the truth sales executives need to mobilize their teams forward rather than relying on past formulas.

The G4H Market Reach Index (MRI) evaluates a company’s effectiveness at strategically expanding its geographical market footprint versus remaining centralized or focused only on local territories. As opportunities arise globally, the most ambitious organizations evolve structurally to extend sales teams and support bases to wherever customers and prospects emerge rather than forcing local-only approaches.

Our expert benchmarking analyzes the pace and scaling of regional office establishments, partner channel builds, language/currency localization and related decentralization activities against industry peers. This produces an MRI score from 0-100 reflecting alignment with optimized globalization progressions proven to capture wider market share.

The MRI reveals specific gaps in a company’s expansion execution and highlights areas for geographic diversification acceleration. Monitoring scores over time and against competitors shows who leads at adapting with agility to serve customers wherever needs and favorability arise across map boundaries rather than adhering to centralized and localized mentalities losing out on growth. Our MRI delivers the truth executives require to mobilize globally rather than relying on what worked locally in the past.

The Inventory Turnover Ratio reveals crucial insights into a company’s operational optimization, specifically the pace at which productive output flows to paying customers rather than languishing costly as excess stock. While superficial financial ratios analyze profit margins, our inventory efficiency lens offers a different perspective on corporate health tied to the velocity of value creation.

Our Inventory Performance Index platform interprets trends in annual turnover rates, determining where production output keeps pace with or exceeds real market demand. Granular analysis weighs turnover across operating units, asset categories and global sites normalized for cross-industry comparisons. The 0-100 score benchmarks a corporation’s inventory calibration against top-tier peers.

Monitoring scores over time, and measuring against competitors, quantifies rising or falling inventory efficiency correlated directly to bottom-line profit impacts. Our inventory turnover metric spots budding issues of excess production or mix mismatches weeks earlier than backward-looking financial reports. The index reveals who wins at aligning output to consumption in an agile operations environment where margin erosion prevention separates industry leaders from laggards.