One of the most frequent issues we discover when analysing underperforming sales functions is a lack of resonance in the market with a company’s value proposition and messages. It’s like archery, a few degrees off beam and you miss the target. G4h has created a process to ensure that your propositions and messages are on target.
- Understanding the market drivers
- What makes people want your product or service
- Articulating your USP’s
- Building a compelling ROI case
- Testing the story with real and potential customers
- Modifying the story based upon the customer feedback