One of the most frequent issues we discover when analysing underperforming sales functions is a lack of resonance in the market with a company’s value proposition and messages.
In our view marketing has one key purpose and that is to support the sales effort. Good marketing begins with a very clear and precise understanding of the market from which a compelling value
Q1 came about because we recognised that not only do companies require more leads but also their sales teams need help in ..
Generating leads and maintaining potentially fruitful relationships with target organisations takes real skill and experience.